Cloud technology has been increasing in popularity because of its numerous benefits offered to companies of all sizes and across all industries. From small local startups to large global organizations, many companies have experienced great success moving to the cloud.
Transforming Connectivity and Collaboration in Established Brands
Coca-Cola has been evolving since its inception in 1886 and now Coca-Cola Germany’s CEO Ulrik Nehammer of has leveraged cloud technology like Salesforce to elevate customer service levels. He says “In the past, big companies out-competed smaller companies. But that’s history. Today, the fast companies out-compete the slow companies,” He says decisions need to be made where customers suppliers and employees are – not in the office.
The cloud provides Coca-Cola with the ability to make decisions where and when they need to instead of being limited to making decisions only from the office. The company believes that scalable cloud technology has enabled more collaboration, improved connectivity and the ability to better care for customers as a complete team. In their technical services department alone, Coca-Cola has improved productivity by 30% because the cloud means technicians are able to notify customer-facing sales reps as soon as repairs have been completed. The cloud has transformed how they connect with their customers, retailers, sales reps, production teams and all other areas to improve communications, processes, and customer satisfaction like never before.
Enabling Expansion and Growth in Startups and SMBs
Founded in 2009 NVoicePay started using the cloud right from the start to help small businesses automate invoice payments. Even back then, their CTO Shaun McAravey knew that by leveraging cloud technology, his teams could focus all their time on development as they needed. Shaun said, “I want to build a whole class of payment applications [for different vertical markets] and push them out into the cloud.” This keen awareness of the benefits of the cloud has since taken NVoicePay from a startup to more than 2,500 satisfied customers, 275,000 vendors and work using 140 currencies.
The cloud offers benefits not only to the company, but also its customers. NVoicePay’s cloud-based products and services offer clients a way to “reduce costs, increase efficiencies, and maximize rebates all with minimal effort.”
Establishing a Cost Effective Structure for Small to Mid-size Retailers
Etsy, an online handmade goods marketplace, was drawn to the cloud because of the cost-effective pay-as-you-go structure. Etsy says, “Using cloud-based capabilities, the company is able to cost-effectively analyze data from the approximately one billion monthly views of its website and use the information to create product recommendations.” These tools and capabilities that were once only available to large retailers are now available through cloud technology, making it possible for smaller online retailers to now also compete regardless of size or maturity. The cloud analytics tools have allowed Etsy to gain not only valuable insight but also over 1.6 million sellers, over 26.1 million buyers and gross 2.4 billion dollars worldwide in 2015.
Expediting Time to Market for Less Agile Enterprises
CI&T is a leading digital technology company that helps other companies realize their business goals faster. Using Google-based cloud technology, they have not only helped many companies like Johnson & Johnson, Walmart, Motorola, and GE reach their goals, but they themselves had a 50 percent spike in year-over-year growth in the U.S. alone and added 650 new employees. CI&T has done this by leveraging next generation technologies, including the cloud, to enable large companies to “move quickly and nimbly so more bold ideas get to market faster and with a greater ability to adapt over time.”
Cloud technology offers numerous benefits to help companies get products or services to market faster, reduce costs, remain competitive and set an achievable pace for growth.