Mobile Ad Spending to Eclipse Radio Spending by 2017
A recent study by Gartner projects mobile ad spending will hit $41.9 billion per year, eclipsing what is spent on radio advertising. Though it will still be nowhere near what is spent on TV and print advertising, at $196.5 billion and $110 billion respectively in 2013, it is significantly larger than the $32.5 billion spent on radio advertising. Unlike radio and print, which are expected to continue to grow, the radio advertising industry is not growing and is expected to decline. The growth is to be attributed to improved market conditions, sustained interest from advertisers, and new targeting technologies.
New Sony Smartphone to Record Ultra HD Video
According to Xperia Blog, a new smartphone from Sony, codenamed “Sirius” or “D6503,” will feature 4K or ultra HD video recording capabilities. The phone will come with Android 4.4.2 KitKat and an advanced camera hardware and software. It will also include a feature called “Timeshift video” that records high frame-rate video and applies slow motion effects to it. In addition, you’ll have “smart call handling” that will allow you to answer or reject calls based on what you do with the phone. If you bring it to your ear, you will automatically answer, whereas shaking the phone would reject the call. If you put the phone face down, it will mute. No word is available as to when this phone will be on the market for consumers, though it is a logical successor to the Xperia Z1.
Rural ISP’s Financial Woes Cause High Prices and Data Caps
Next time you think your Internet service is less than stellar, think about the folks living in and around Winthrop, Iowa. They are paying up to $300/month for services, simply because they are a small area, with a small service provider. The East Buchanan Telephone Cooperative (EBTC) offers DSL Internet at sub-broadband download speeds for up to $300 a month, and it imposes data caps with overages of $5 per gigabyte. Service starts at just $24.95 per month, for 5GB, and runs all the way to $299.95 per month for 100GB. To add insult to injury, these base prices only cover 3 Mbps download speed and 1 Mbps upload speed, which is far slower than most DSL and cable high speed Internet services.
Verizon to Buy Intel’s Media Division
According to chip maker Intel, Verizon will be purchasing their media division, and taking everything with it, including all intellectual property, employees, and products. Verizon has a plan to incorporate Intel’s OnCue TV service into their existing FiOS TV services to create an “over the top experience” for consumers. This may even allow Verizon to extend their reach without having to build onto their fiber optic network. High costs to build and expand the network, in conjunction with soon-to-expire non-compete clauses have prevented FiOS from getting further reach than it has already, but the purchase will facilitate Verizon’s expansion. Intel reportedly asked for $500 million for this division.
Next Generation Smart Car Technology More Affordable
This year’s North American International Auto Show in Detroit came with one big takeaway: technology will change the way your car operates, and very differently from this model year to the next. Leading processor manufacturer NVIDIA is moving from making technology for your smartphones and tablets, to making technology for your car. Together along with other tech giants, including Google, and auto manufacturers including: Hyundai, Honda, General Motors, and Audi, they have formed the Open Automotive Alliance to work together to create a vision of a “connected car.” The technology isn’t expected to add much to the sticker price of your vehicle, as many people could use their phones for these features. As we continue to see even base models include more technology, the price will be driven down in order to allow vehicle manufacturers to stay competitive.