Business Intelligence: A Promising IT Frontier for 2010

by Sam Perry on January 12, 2010

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While the economy continues to struggle, there are a few bright spots on the horizon, and one of the brightest is BI – Business Intelligence. Data security, coupled with an increasing need for data integration into newer, more modern systems, is the rising star in the IT field for 2010.


Much of today’s data is in unstructured format, and corporations are searching for solutions to integrate and secure that data. The time is ripe for enterprising data management specialists to step in and command the big bucks by devising comprehensive solutions to the data dilemma. The search for experts in the business intelligence field is growing very competitive. To understand the scope of the issue, consider the dilemma of the entire medical field, faced with a legal edict to put extremely sensitive and confidential data online.

Companies are beginning to realize the advantage of managing information strategically, and as a result the need for data-mining and analysis skills is increasing. Statistics companies have begun to redefine themselves in terms of business intelligence and the process is experiencing a rift into separate disciplines of strategy and operations, with a clear demand for each component.

What does this mean for business?

Business intelligence strategy mines and analyzes data to determine what the customer wants and make a game plan for how to address it, and in some cases how to turn a “want” to a “need”. Operation deals with the technical aspect, the structure and form of data management. Either way, IT wins. IT alone has the power to store, manage, mine, and utilize the data that will determine an intelligent business strategy, especially in an uncertain market, and this is unlikely to change any time soon.

What does it mean for you?

Adding business intelligence to your IT toolset can open new doors and create new opportunities for the enterprising IT candidate. It’s all about finding new avenues, and sometimes, it’s about using the right words. You may already have the knowledge, just be sure to learn the vernacular that will communicate to potential employers that hiring you is business intelligence at its finest. There’s also the option of certification just to cement the deal, and several types are available: CBIP – Certified Business Intelligence Professional, CITP – Certified Information Technology Professional, or college or technical school Academic Programs. Of course, certification alone won’t guarantee a job, nothing will. But it will set you apart from other applicants and give you another selling point for your most important product – you.

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