Educate Yourself with LinkedIn Today

by Andy Buffington on October 23, 2012

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The job search is a complicated task in today’s market. There are numerous tools available to job seekers, employed or unemployed, which help benefit your search for a new job. One that is not often realized is a seldom spoken about feature on LinkedIn called LinkedIn Today.

In a nutshell, LinkedIn is a social network for professionals, with LinkedIn Today being it’s front-page news vessel. Recently LinkedIn revamped how LinkedIn Today works and is laid out, providing a user-friendly way to see all of the latest news tailored to your interests. LinkedIn Today works by delivering news articles based on what your connections and industry peers are viewing and sharing across the social network landscape.

One of the main benefits LinkedIn Today provides is the ability to stay on top of the news. Through news articles, you can educate yourself on the conditions of the market and follow the hot topics of your targeted industry. Knowledge is power and by arming yourself with current, valid discussion points, you give yourself an edge in job interviews over other candidates who may not be as educated. If you have a list of companies that you want to pursue a career with, take some time to research them and see what they are like through the news.

Setting up LinkedIn Today is a breeze. Log on to your account and under the News section in the main navigation, click on the link for LinkedIn Today. From there, you can customize your news feed to what industries and topics you would like to receive news for. You can also share and comment on news articles, which can help you gain more connections and advance your job search further.

It never hurts to have one more tool in the toolbox when it comes to the job search. Keeping up-to-date on the latest news in your industry can go a long way to landing a job at a new company or it can help you to get back into the workforce.

Andy Buffington is a Resource Development Manager for the Modis Harrisburg office in Mechanicsburg, PA. You can hook up with Andy on Google+ and Twitter.

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