One of the key must-haves for any IT upstart for growing into a successful company is an amazing web site: One that not only looks good but dramatically conveys what the company does and what it can uniquely offer future clients.
In the interest of looking at successful models (and just for the fun exercise of checking out gorgeous URLs), here’s a look at eight small tech businesses that are (as far as we’re concerned) doing it right, across the board:
Is it a game? Is it a beautifully-constructed Flash portfolio and company philosophy? Yes. The New York City and Fort Lauderdale-based creative agency sports one of the most lavish and imaginative company Flash sites ever constructed. (Want to browse through their thoughts on company culture? Just turn the page with a drag of your mouse, iPad style. Like the little dartboard or pool table on one of the “floors” of their virtual office? Click to play.)
This mobile and embedded app builder located in the Canadian capital has worked with brands from Blackberry to Wal-Mart and has smartly put their most valuable asset – their apps and widgets – front-and-centre as a rotating visual show-and-tell across their homepage.
Eco Domain Name
A UK-based company that specializes in brokering eco-friendly URLs. True to the simplicity of their business, that’s pretty much all their simple-but-attractive site does.
A New Zealand-based email marketing solutions company. With a site this succinct, who could keep from at least browsing around…? (If their site is this straightforward, how hard could their software be to use?)
Section Seven Inc.
This small design company’s site loads and displays like a graphic equalizer morphing into a set of old-school end-of-broadcast-day TV color bars. Then individual projects – and they are all impressive – unfold satisfyingly like a pre-vacation roadmap on a kitchen table.
So simple it just might work: This handy upstart company claims to be your own personal saviour when it comes to fixing your overcomplicated user interface. True to their claims, their own site is a quite simply a model of clarity.
Dave Werner’s portfolio
Dave Werner uses his Flash skills and hand at a video camera (and editing program) to talk about his various projects in the visual context of each project, creating one of the most unique tech company portfolios we have ever seen.
The Invoice Machine
A clever piece of software for freelancers, small business owners, and others for whom a paid finance department isn’t an option. An ingeniously laid out and smartly-marketed solution.