Cupid Goes Digital: Finding Love in the Tech Age

by Modis on February 4, 2015

Online Dating Heart on KeyboardIn the past 25 years, we’ve experienced a massive tech revolution. These days technology is affecting nearly every fact of our lives – from our careers and our transportation to controls in our homes and even how we approach romantic relationships.

According to a 2014 survey, more than 41 million people in the United States have tried online dating. The trend is only growing as projections are estimating that by 2040, more than 70% of couples will have met online.

As more and more people opt to use tech to find love, new apps are constantly entering the market and the digital dating staples are tasked with finding innovative ways to keep up. Here’s a rundown of some of the best dating apps and websites playing Cupid online for those finding love in the tech age: 


Boasting that every two minutes a couple meets on their site, PlentyOfFish claims credit for creating 1 million relationships per year. The platform relies heavily on their PlentyOfFish Relationship Chemistry Predictor which measures five key dimensions of the personality that impact building relationships. The questionnaire measures self-confidence, family orientation, self-control, social dependency and openness and easygoingness.

Essentially a predecessor to Tinder, PlentyOfFish’s “Meet Me” feature enables users to quickly browse an abbreviated version of profiles within the search parameters and instantly choose whether or not they’d like to meet that individual.


tinderTinder revolutionized mobile dating apps. Despite being only available on mobile devices and requiring users to register with a Facebook profile, the app claims to have a usership of close to 50 million people. Within months of launching, they generated more than 45 million matches.

Lacking many of the standard search parameters of its competitors, Tinder only allows users to set gender, age and location preferences before showing potential matches. A match is created when both parties “swipe right” – indicating a mutual interest and allowing them to then message privately.


As a top venture-funded company with Apple’s App Store’s #1 grossing dating app, San Francisco-based Zoosk is a leader in mobile dating with more than 27 million active users worldwide.

Zoosk sets itself apart from competitors by utilizing it’s Behavioral Matchmaking™ technology – a unique algorithm that pairs singles based on how they engage with others on the platform. The company claims the tool is constantly learning the interests and preferences of its users to personalize the dating experience and deliver better matches in real time.

Meet At Starbucks Match.comMatch

As one of the most well-known dating sites, Match has been a long-time leader in the online dating realm. The company invests a significant amount into market research and has found that they typically see a 25 to 30 percent increase in new sign ups between Christmas and Valentine’s Day. Furthermore, their research indicates that 1 in 3 first dates take place at a coffee shop.

As a result, the site has teamed up with Starbucks to launch a “Meet at Starbucks.” The feature encourages users to set a first date spot at the nearest Starbucks by using the chain’s store locator.

The two brands are even promoting “The World’s Largest Starbucks Date” on Friday, February 13, 2015. The event promises food and beverage pairings and a romantic in-store environment for coffee-lovers looking for love on the website.


Acquired by Match in 2011, OkCupid is the younger, free sibling of the online dating cornerstone. The site creates matches based on answers to member-generated quizzes and multiple-choice questions. Based on those results, a percentage match is displayed on each user’s profile to indicate potential compatibility strength. The site even has a popular subReddit.

Similar to Tinder and PlentyOfFish’s “Meet Me,” OkCupid features “Crazy Blind Date” as part of their mobile app. Crazy Blind Date sets up willing users on a blind date with little to no notice. Going into the date, the participants are only given basic demographic information like first name, age, gender, occupation, education and ethnicity.

Cupids Arrow and Careers

The popularity of digital dating has been driven by the talented IT professionals behind the platforms. Project managers, app developers and engineers, UI/UX Designers, quality assurance analysts and release managers have led the innovative charge to make finding love online accessible and convenient for many through the power of technology.

Love isn’t the only way that matchmaking has gone high tech. As a leader in IT staffing, let Modis be your matchmaker – for an exceptional tech career. Let us help you fall in love with your job: Search our open positions or submit your resume here.

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