The Motorola Droid and George Lucas

by Tori Johnson on July 15, 2010

Motorola’s Droid X, smartphone will be available for consumers to buy starting July 15. The Verizon Wireless network will offer the Droid X for $199 with a $100 mail-in rebate and two-year contract.

The Droid X contains three microphones  and:

  • 4.3-inch (854X480) capacitive touchscreen
  • 1Ghz TI OMAP CPU
  • 8-megapixel camera with dual-LED flash
  • 720p HD recording
  • 3G data connectivity
  • WiFi (b/g)
  • GPS (aGPS)
  • microSD (support for up to 32 GB)
  • HDMI-out port
  • 3.5mm headphone jack
  • Android 2.1 with MotoBlur
  • Mobile Hotspot feature
  • 8 GB internal memory with a 16 GB card included

Discussing the Droid X  reviewer  Terrence Russell of Wired on-line  states that:

… Navigating the phone is a surprisingly immersive experience, due to an uncannily fast 1-GHz Texas Instruments processor and 512 MB of RAM. In reality, the X’s hardware shaves just fractions of a second off the Droid/Eris/Nexus One response times, but it makes huge impact in the long run.


Watching movies from the Blockbuster app, playing games from the Android Market, and even streaming music from Pandora is fast, effortless and best of all, free of lag. With a few clicks through the menu, we converted the phone into a 3G hot spot for up to 5 devices — which is the welcome feature du jour thanks to the HTC EVO and Palm Pre.

Many people are rushing to predict Droid X vs iPhone 4 sales figures.

Android is the biggest rival and threat to Apple and their iPhone 4 although one does have to say that it is highly unlikely the Motorola Droid X will outsell the iPhone 4, and probably won’t hit anywhere near the 1.7 million iPhone 4 units sold in the first 3 days; although the Droid X should do well.

Motorola has a winner on its hands here, and the glory days of RAZR dominance are coming back if Verizon markets this model as effectively as it pushed the original Droid. The iPhone 4 will outsell the Droid X in any head-to-head comparison, but it stands so alone. Today, I have to explain Android to friends and family in terms of how iPhone-like it is. In a year or two, Android will be so ubiquitous that the explanation might have to go the other way around.

However Motorola is  ignoring the sales predictions with regards to its new phone, the Droid X. They have launched a really aggressive marketing campaign taking advantage of the  much publicized iPhone4 antenna problem.

And most importantly, it comes with a double antenna design. The kind that  allows you to hold the phone any way you like…

And, don’t you just love the Droid advertising  currently broadcasted on television.   The deep rich voice of the announcer on the ad sounds like a robot. Smart marketing, If you’ve  never heard of a Droid smartphone and are working  alone in a basement,  that voice draws you to the TV  screen in the family room just to see what’s happening.

Smart marketing,if you look at the bottom of the Droid webpage there is a some legal text that reads in part:

Droid is a trademark of Lucasfilm Ltd. and its related companies. Apparently George Lucas owns the name Droid not the smartphone.

Lucasfilm Ltd,Star Wars, R2D2,  smartphones,  the Droid X by Motorola. Makes you wonder if the license agreement between Motorola and Lucas films can be expanded to at least use the Star Wars theme song.  That could really be smart advertising. The theme song could be faded in right at the end of the commercial.

Threepio From Star Wars on being a Droid:

” No, sir – versatility is my middle name. See Vee Threepio – Vee for versatility – at your service…

Droid X  smartphone users are expecting that same versatility.

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