Why the Auto Industry Loves Augmented Reality

March 12, 2018

Augmented reality (AR) has captured the attention of the auto industry, who view immersive experiences as an increasingly effective tool for selling cars. In fact, both AR and virtual reality (VR) were front and center at the North American International Auto Show held in Detroit earlier this year. According to Engadget, at least five carmakers—Chevrolet, […]

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Unreal Engine’s Unreal Augmented Reality Film

June 7, 2017

It takes a lot to create a car commercial. It takes a beautiful location, artistic vision, and hours spent in post production. At the very least, it takes cars. Or does it? Epic Games, The Mill (VFX Studio), and Chevrolet created a short car commercial — without any real cars — that blends gaming technology […]

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