RIM’s Rebranding: Did Research In Motion Make a Major Mistake?

March 25, 2013

What’s in a name? As it turns out: everything. RIM’s rebranding to Blackberry was an epic move for the Waterloo company. After losing its (once massive) share of the smartphone market, big changes were needed. That change came in the form of a new phone, new OS, and new name. But were these changes for the […]

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