Why the Auto Industry Loves Augmented Reality

March 12, 2018

Augmented reality (AR) has captured the attention of the auto industry, who view immersive experiences as an increasingly effective tool for selling cars. In fact, both AR and virtual reality (VR) were front and center at the North American International Auto Show held in Detroit earlier this year. According to Engadget, at least five carmakers—Chevrolet, […]

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Virtual Reality Showdown: Oculus Rift vs. HTC Vive

May 17, 2016

After decades of fumbles and false starts waiting for the technology to catch up to our wildest imaginations, we no longer have to wait to immerse ourselves in a true, authentic virtual reality experience. With the first consumer headsets — the Oculus Rift and the HTC Vive — now on the market, the next generation […]

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Virtual Reality: Far More Than Games and Entertainment

March 30, 2016

When Facebook acquired Occulus VR for $2 billion in July 2014, investors were dubious and the company’s share price dropped more than $4 the day after the official announcement. Less than two years later, Mark Zuckerberg’s faith in the virtual reality technology is justified with some tangible results. In a collaboration between Samsung and Occulus, the […]

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